Progetto Quid is a new fashion brand based on high quality made in Italy fabrics, locally recycled by women with a rough past. Last week we had the pleasure to interview the creator of this beautiful project, Anna Fiscale, and in today's style column Luisa and I are wearing Quid items, that are pioneers in merging creativity and sustainability. In the gallery you can take a look at the fun and spontaneous pictures taken by our photographer Luciano Doria, and you can see the cotton t-shirts with the logo of the project on them: “la molletta”, the clothes-peg, a symbol that combines social and market value. But there's more: sweatshirts, skirts, leggings, jersey dresses, lace ponchos, and silk blouses that make us think of summer and brighten our day.

DD